Yup! :)
A lot of groups are planning to integrate player-run inns/taverns into their gameplay, and some of us are going for that route exclusively.
I'm pretty excited about it myself because, like you said, it's not the mainstream idea of how to play a game. Then again, a lot of the roles in CoE will be atypical from most MMORPGs. On top of all that, I imagine it will be fun to try and keep inns supplied and constantly rebuilding/upgrading them to be more and more grand establishments.
Our little group will be adding player-made dungeons under our inns/taverns for some "dungeon master" gameplay as well.
If you want help on the NA servers say hi sometime!