While I'm extremely excited for KSV, I'm fully disappointed that Marked Account and Ao's Coin, two items which have nothing to do with land, are only accessible to Gentry and beyond. I understand wanting to use a price point as the minimum reward access point, but it is insulting in a profoundly real-world way to say landed gentry get the goods and everyone else can go screw.
Make it a minimum IP to access the rewards. 1500, maybe 2000 even, seems reasonably fair. Users who don't care about beta access**, surname and coat of arms, a mule, a horse, and the right to own land, but want to ball out on battlecats and wagons, don't dangle a carrot that requires an extra expense. [[[Since I posted this, I upgraded a bit. Doesn't mean I don't want to see it changed!]]]
I'd even say give the EP voucher to requisite IP-holders who aren't Bloodline+, so if they upgrade after the sale (and met the minimum IP during the sale) they can still get the benefit of it.
From a financial perspective, anything that gets people to buy in is good. Going from the current pledge to the minimum IP for rewards will likely generate more sales than forcing Bloodline+ for access. Letting non-Bloodline folks have the offer to upgrade and access the EP gift after the sale can potentially generate more post-KSV purchases.
And yes I can see how it may seem like I'm putting the cart before the horse, that we are nowhere near the rewards in question. Let's be results oriented, let's pretend the sale will smash and exceed all goals.
**I'm an industry professional. If I didn't like the game and the team YOU would need to pay ME to check out your beta. :) Some users also don't want to be tempted by early beta because they know they'll burn out and quit before the game is even ready.