I agree with everything said here and I think it is really important. When I first found about this game, it was a bit overwhelming. You were told some ideas and had to search up pages and pages of information and I can see people being not interested in searching all about it.
Another thing mentioned is the dying. When I told my friends about the game and they looked it up, they said they won't play a game where you can completely lose months of progress and have to start over again for whatever reason, especially when it is a MMORPG. So I had to explain the mechanic thoroughly. And this probly makes people lose interest before they get to the point of understanding it.
So highlighting points about things that scare people off to explain it thoroughly should be a thing.
When you get to the website, there are some highlights about the game. Stuff like that the world is created by you, you create your own story, it has to be a fun advanture etc. But similar promises are on a lot of other MMOs, they promise a great story, great adventure, breath taking graphics etc. (well sadly no MMO actually provides that).
I think there should be a big spot (on the main page) where all the real information can be accessed. The real information about content such as explaining "Quests", Aging and Dying (what actually happens), Tribes, Character Creation, Sparks of Life and Souls (actually this was really hard to grasp when I heard about the game) and others in a comprehensive single text. So new people can get to the real Game informations cause most players might be veterans in gaming, which means, they want to see the real numbers (analogy for informations) so they can compare it to other games and see what actually is so amazing about this game.