COMMUNITY - FORUMS - GENERAL DISCUSSION
Official Brand Guidelines

Chronicles of Elyria Branding

The main Chronicles of Elyria logo consists of the red wax seal with the name of the game written across the top.

The main logo is to be used across all primary brand applications, to help easily identify Chronicles of Elyria identity in print, media, and web, and to establish the brand in the gaming space. To maintain the brand’s integrity, the logo must be used with the correct intent and follow the brand guidelines below.

Correct Usage:

The full colored logo should be used for most branding usages.

Give the logo a clear space of ½ of the height of the wax seal.

On a white or light background use the logo with the black “Chronicles of” text, and on a black or dark background use the logo with the “Chronicles of” in white text.

Minimum sizes for full logo:

The Chronicles of Elyria logo should always be featured as larger or equal sizes to other logos on the same page if it is listed in context with other games. The logo may come secondary to a logo for one of our products or towards a sponsorship if we choose to support a cause or event.

Print: 2/3” tall

Web: 50px tall

Mobile: 50px tall

For smaller sizes, use the Wax Seal icon for sizes as small as 30px tall.

Incorrect Usage:

The Chronicles of Elyria logo should always be readable size on print, web, and mobile, and should always follow the minimum size rules.

The logo should never be on a background color that will affect it’s readability.

Do not affect the logo’s aspect ratios by stretching or squashing the image.

Do not overlap the logo, and always respect the clear space as designated in the usage section.

Do not change the colors of the logo.

Do not add or subtract elements of the logo.

Do not skew the logo in any direction or turn the logo.

Do not add glows, outlines, or drop shadows to a logo.

Do not rearrange any of the elements on the logo, please use one of the pre-existing versions for the logo if you need any changes.

Colors:

CoE Red:

Hex: BB0303

CMYK: C-19%, M-100%, Y-100%, K-12%

RGB: R-182, G-3, B-3

Pantone: PANTONE 7626 C 144e77

CoE Dk Red:

Hex: 600000

CMYK: C-35%, M-98%, Y-95%, K-56%

RGB: R- 96, G-0, B-0

Pantone: PANTONE 1815 C

CoE Accent Grey:

Hex: ABA299

CMYK: C-35%, M-32%, Y-37%, K-1%

RGB: R-171, G-162, B-153

Pantone: PANTONE Warm Gray 5 C

CoE Accent Dk Grey:

Hex: 352F2C

CMYK: C-65%, M- 64%, Y-65%, K-62%

RGB: R-53, G-47, B-44,

Pantone: PANTONE 440 C

Accent Yellow:

Hex: C49530

CMYK: C-23%, M- 40%, Y-98%, K-3%

RGB: R-196, G-149, B-48,

Pantone: PANTONE 7556 C

Accent Blue:

Hex: 144E77

CMYK: C-97%, M- 71%, Y-31%, K-14%

RGB: R-20, G-78, B-119,

Pantone: PANTONE 7693 C

Font:

The font is Constantia for headings and subheadings.

Source Sans for headlines and subheadings, and body copy, as it is a clear and readable font. Depending on the usage, different font weights are acceptable.

El Messiri is for body copy.

Soulbound Studios Branding

The main Soulbound logo consists of the soul stone wrapped in flames with the company name blocked out below.

The main logo is to be used across all primary brand applications, to help easily identify Soulbound’s identity in print, media, and web, and to establish the brand in the gaming space. To maintain the brand’s integrity, the logo must be used with the correct intent and follow brand guidelines.

Correct Usage:

Use the full colored logo for most branding usage. It should be able to go on more backgrounds.

Give the logo a clear space of ¼ of the height of the soul stone.

On a white or light background with limited color, use the 2-color black logo, On a black or dark background with limited color, use the 2 color white logo.

When a one-color logo is needed, use the white logo on a black or dark background, or the black logo on white or light colored backgrounds.

Minimum sizes for full logo:

The Soulbound logo should always be equal size or larger than other corporate logos, if they are displayed on the same page. The logo should never look diminished in comparison to other corporate logos.
The logo may come secondary to a logo for one of our products or towards a sponsorship if we choose to support a cause or event.

Print: 2/3” tall

Web: 50px tall

Mobile: 50px tall

For smaller sizes, use the Soulstone icon for sizes as small as 30px tall.

For banners of different aspect ratios, there is a horizontal and vertical version. These are suitable when limited color palettes are called for, or for when simpler logos are more beneficial such as web or mobile banners.

Incorrect Usage:

The Soulbound logo should always be readable size on print, web, and mobile, and should always follow the minimum size rules.

The logo should never be on a background color that will affect it’s readability.

Do not affect the logo’s aspect ratios by stretching or squashing the image.

Do not overlap the logo, and always respect the clear space as designated in the usage section.

Do not change the colors of the logo.

Do not add or subtract elements of the logo.

Do not skew the logo in any direction or turn the logo.

Do not add glows, outlines, or drop shadows to a logo.

Do not rearrange any of the elements on the logo, please use one of the pre-existing versions for the logo if you need any changes.

Colors:

Soulbound Blue:

Hex: 4f8dda

CMYK: C-71%, M37%, Y-0%, K-0%

RGB: R-59, G-142, B-222

Pantone: 279 C (Solid Coat)

Soulbound Dk Blue:

Hex: 233f61

CMYK: C-93%, M-76%, Y-38%, K-26%

RGB: R- 35, G-63, B-97

Pantone: 534 C (Solid Coat)

Soulbound Accent Blue:

Hex: 015bc9

CMYK: C-88%, M-68%, Y-0%, K-0%

RGB: R-1, G-91, B-201

Pantone: 2726 C (Solid Coat)

Black:

Hex: 000000

CMYK: C-0%, M- 0%, Y-0%, k-100%

RGB: R-0, G-0, B-0,

Pantone: Black 6 (Solid Coat)

White:

Hex: ffffff

CMYK: C-0%, M-0%, Y-0%, K-0%

RGB: R-255, G-255, B-255

Pantone: None

Font:

The font is Josefin Sans for body copy and subheadings.

Twentieth Century Bold for headlines and subheadings.