Yes, that is planned (using contracts — see Developer Journal 7 for initial conception). . We don’t know how it will be worked out, but I expect (it has been suggested) that it will involve some of the same direction as you can give your own character when the character stays in world after you log off (OPC task directions or “scripts”). (See Developer Joirnal 3 — again for original conception as it was early on, more than four years ago).
That said, if you own a store and want to adventure, don’t stay away too long because if you do your store could be adversely possessed (claimed and taken over) by someone else. (See DJ 18.)