Some of the stuff like wagons and mounts are useful to adventurers. The Exposition access from bloodline is always nice - as it allows you to mess with mechanics a few months early.
You are right however that most of the Gentry, Aristocracy and Nobility tiers of packages are designed for those who will lead more settled lifestyles (Gentry as business owners and citizens, Aristocracy as settlement management, and Nobility as county, duchy or kingdom management) which many people find as attractive as wondering about the countryside.