There seems to be some confusion about this update, so I posted the following edit to the section on additional funding:
After looking at comments on here and Kickstarter it appears as though some people are interpreting this Update as us coming back requesting more money from the community. That's not the case. This post wasn't meant as a request for more money. It was just explaining that in our effort to raise the additional money required to complete CoE, having additional funds through our online store is a nice addition. It relieves stress, and minimizes the amount we need to get from external investors.
We've been very transparent from the beginning that $900k was all we needed from Kickstarter to get the game done, not that it's all we'd needed. We have, from the very beginning, planned on pursuing additional methods of funding.
For context, here's a Q&A from a Reddit IAmA we did during the Kickstarter, and I believe posted on Kickstarter as well:
Q. How can you possibly make an MMO with only $900k USD?
A. - We understand it will take more than $900K to accomplish all of our goals. That is merely all we need from Kickstarter to help us out. We've invested $500K of our own money & have another $500K committed from friends & family. Plus we'll look for investors for the remaining amount needed.